Our company

Goal 3

GOAL 3 is enabling and empowering doctors with durable and easy-to-understand medical technology at places where it is needed the most.

Who are we?

Core Team

As a tropical doctor I experienced first hand what it means to make an impact. Unfortunately I have also seen dozens of children die from conditions which could have been treated easily. These experiences drive me every day to make a success of GOAL 3.

Bart Bierling

Medical Product Manager

I started designing the first patiënt monitor for low-resource settings, because I believe there is a need for medical devices designed specifically for that context since the current systems don’t suit their needs. I want to create user-centered systems that help to diagnose patients earlier.

As a young entrepreneur and innovation manager, I am passionate about social-technical innovations that can make a real long-term change in the world and disrupt a market. For me, with GOAL 3, we can make this change towards a world where fair and accessible healthcare is the standard!

During my 15 years in financial services, my personal urge arose more and more to contribute to society with my acquired knowledge and experience. As my interest in various sustainable development goals has grown strongly during this period, GOAL 3 came at the right time.

While working on purely commercial products has been a fun challenge, visiting Niek in Tanzania some years back, put the idea in my head that I wanted to contribute more to the world. So when he told me about this endeavor he started with Bart, there was no doubt that I would love to use my experience to do exactly that!

Rachel Loop

of Quality

As a Biomedical Engineer and Industrial designer, I strive to build a bridge between the work of health-workers, designers and engineers to create innovative health-tech solutions through collaboration in multidisciplinary teams. At GOAL 3 I found a unique path to do exactly what I aspire for a very good societal cause.

Photo of Kiran Dellimore

Kiran Dellimore

Head of Research and Innovation

I am passionate about making the world a better place through the creation of meaningful innovation which touches people’s lives. My diverse background and life experiences have collectively taught me that even small innovations can have a major impact on people’s lives. I am drawn to GOAL3 not only due to its noble mission but also because of its fearlessness and passion to tackle global health’s hardest challenges.

Martin Macharia

Senior full stack

My passion for technology started the first time I interacted with a computer. I knew it’s what I wanted to do. Build solutions that help improve or in one way or another, have a positive impact in people’s lives. Goal 3’s mission and product are inline with my objectives and has provided me another opportunity to continue in the same path.

Annelot van Halder

Head of

During my studies Organizational Psychology, I developed a fascination for new ways to form teams based on employees’ talents and needs. As Head of People within GOAL 3, an organization that has such an inspiring mission, my professional ambitions meet my personal aspirations to make an impact.

Jori Spierings


In 2015 I visited Niek in Tanzania and followed him during his clinical duties. This made me aware about the huge challenges of these settings. Unable to contribute at that time I was happy to join GOAL 3 to help to visually communicate the inspiring mission.

Picture of employee Elena

Elena Stametelou

Data Science

Next to my passion for math and engineering, improving and saving people’s lives by being involved in the healthcare sector was a childhood dream of me! In GOAL 3, I can use my Data Science and Electrical Engineering skills for better and more equal healthcare worldwide.

Ralf Heijkants

Regulatory & Quality

Making the world a bit better by combining my 20 years medical device development experience with the GOALl3 adventure.

Johnblack Kabukye


I like Goal 3 because we are doing work in global health, specifically working in my home continent Africa. I also like the fact that Goal 3 understands the socio-technical nature of digital health, and aims at addressing the technological as well as the contextual, organizational, and human factors, to ensure broader impact on healthcare beyond just implementing IT solutions.

Marijn Romeijn

Lead Software Engineer

My goal is to design products that influence the daily lives of their users. At GOAL 3, we have the chance to not only influence, but to positively change the course of people’s lives forever.

Other Team Members

While nearing the end of my masters in data science I started to think about what I wanted to do after graduating. Novel high tech systems and complex programs sound interesting, but I soon realized what I wanted most was to have a positive impact on the world. When I heard about GOAL3 and how they want to apply data science to save lives, I immediately knew this was the right place for me

Picture of employee Eline

Eline Kleinjan

Data science

It strikes me that there is still no equal and fair access to healthcare. Via GOAL 3 I’m able to use my technical medical background to make healthcare better accessible for everyone, focusing on clinical decision aid in low resource settings.

Balt Leenman

Business Advisor

During all of my career I have been working on innovative technology. At this phase of my life I enjoy sharing my experience with young entrepreneurs. GOAL 3 is a great idea, a paradigm shift for healthcare! I especially appreciate the focus on the least fortunate people. I can leverage my experience and network in East Africa.

Stefan Vermij


Since I can remember I have been fascinated by human-computer interaction and have been striving to create an optimal user experience. Therefore I was happy to accept the challenge when Annelot approached me if I would like to design and maintain the GOAL 3 webpage.

What are our statistics?

GOAL 3 in numbers

award stages
Years of goal 3
KM from Pilot hospital
IMPALA's in the making
people on our mission

What have we been doing?


Sep 2019 GOAL 3 History
Dec 2019 GOAL 3 History
Jun 2020 GOAL 3 History
Jun 2020 GOAL 3 History
Oct 2020 GOAL 3 History
Nov 2020 GOAL 3 History
Jan 2021 GOAL 3 History
Jan 2021 GOAL 3 History
Feb 2021 GOAL 3 History
Feb 2021 GOAL 3 History
Jun 2021 GOAL 3 History
Jul 2021 GOAL 3 History

What does our industry think?

Recognized by

Where can you find us?


Working hours

Monday - Friday: 09:00 - 18:00 Hrs

We are here

Sint Janssingel 92
5211DA 's-Hertogenbosch
The Netherlands

I love the diversity of the team and the collaboration with the team members. Everyone is like-minded: ambitious and motivated to improve healthcare where it is needed most, yet we all offer our own specific perspective and skill set which leads to a very dynamic and unique process.

Rachel Loop

Head of Quality